Study for branding Kalymnos island
Kalymnos is considered to be a popular tourist destination, especially among climbers.
Having completed some essential actions to promote the island (construction of the official tourist website, facebook page), my opinion has been that the next project that could potentially have an big impact on tourist promotion is destination branding.
My role:
- Arguing in favor of the project
- Authoring the study, which is necessary for the Municipality to be able to cooperate with a specialized marketing company
The project is in progress.